Ad Creative Analysis
Which creatives are burning budget with no return. We score every image, video, and copy combination against conversion data and tell you exactly what to kill and what to scale.
Audience Targeting
Overlap, missing exclusions, and untapped segments. Audience cannibalization is one of the fastest ways to inflate your CPM and shrink your ROAS — we find every instance.
Budget Allocation
Where money is going vs. where it should go. We map your spend against performance across campaigns, ad sets, and placements — and build a reallocation roadmap that maximizes return.
Conversion Tracking
Broken pixels, duplicate events, misattribution, and lost conversions. If your pixel isn't firing correctly, Meta's algorithm is optimizing for phantom data — and you're paying for it.
Campaign Structure
Account hygiene, ad set bloat, and naming chaos. A messy account structure confuses the algorithm and makes optimization impossible. We audit and prescribe a clean rebuild plan.
Competitive Gaps
What competitors are running that you're not. Using Meta's Ad Library and AI analysis, we identify formats, offers, and positioning angles your competitors are winning with — so you can counter them.